Tag Archives: Marketing

Price versus value

When I owned a heating and air conditioning company I had a sign on the wall in the lobby that read We offer the lowest prices in town. We offer the best service in town. We sell the best products … Continue reading

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The power of knowing your customers

 FreeDigitalPhotos.net   Several years ago I owned a heating and air conditioning business that we needed to sell.  Quite frankly, we had it for sale for some time with no interest.  We had already closed it which meant there was … Continue reading

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The secret to business success: Selling

 FreeDigitalPhotos.net There are so many things to do when operating a small business.  There are business plans to write, inventory to purchase, supplies and equipment to buy, hiring quality team members, and having a good location.  You have to ensure that … Continue reading

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Finding new avenues of marketing

Image: FreeDigitalPhotos.net The go-to advertising for most auctioneers is auctionzip.com. A couple of years ago it did not cost anything to place your auction on that site. They made their money through advertising and upgrades. Suddenly, they announced that it would … Continue reading

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Network to grow your business

Image courtesy of FreeDigitalPhotos.net A few years ago a friend asked me to speak to the local Rotary Club about the auction business I had recently started.  My schedule was clear that evening so I agreed.  Despite bad weather a nice group … Continue reading

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The Demise of the Antique Mall

Lately we’ve been reading a lot about how antique malls around the country are struggling and some are having to close. For several years I maintained four booths in one antique mall, but I finally pulled out after failing to … Continue reading

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Smart marketing

A challenge for any small business is finding ways to get the word out about your company. Many forms of marketing are too expensive for a start-up or even for an established smaller business. Yet, without marketing your business you’re … Continue reading

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