Category Archives: Success

Educating your customers

The old adage “The customer is always right” isn’t true. Sometimes they don’t have a clue what they are talking about. Sometimes they know just enough to be dangerous, and sometimes they don’t know enough to ask questions. Any of … Continue reading

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Price versus value

When I owned a heating and air conditioning company I had a sign on the wall in the lobby that read We offer the lowest prices in town. We offer the best service in town. We sell the best products … Continue reading

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People are not stupid

P. T. Barnum reportedly said there is a sucker born every minute. Best known as a showman and founder of the Barnum and Bailey Circus he was also known for the hoaxes he presented such as the Fiji Mermaid and … Continue reading

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Show people you care

One of my secret enjoyments is watching Bar Rescue on television.  Since the script seems to run about the same on every show I don’t know how much of it is real and how much of it is staged for … Continue reading

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The power of knowing your customers

 FreeDigitalPhotos.net   Several years ago I owned a heating and air conditioning business that we needed to sell.  Quite frankly, we had it for sale for some time with no interest.  We had already closed it which meant there was … Continue reading

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Student debt crisis

There has been a lot of talk lately about the student debt crisis facing university students. We heard in the last election a lot of promises of eliminating student debt, and we are likely to hear even more in the … Continue reading

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The secret to business success: Selling

 FreeDigitalPhotos.net There are so many things to do when operating a small business.  There are business plans to write, inventory to purchase, supplies and equipment to buy, hiring quality team members, and having a good location.  You have to ensure that … Continue reading

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